Gaining traction - Partnership with Michelin Tyres

The unsung heroes of the transport world!

Tyres are critical to all aspects of our daily transportation not to mention the Project Dakar team’s ability to ride across the sand dunes of Morocco safely.

In everyday life, we rarely pay attention to the black round objects on our vehicles but in reality they play a huge role in safety and efficiency.

• Why does that tyre grip in the snow and not the sand?
• How does the compound of a tyre effect fuel efficiency?
• How does the rally team stop punctures in the desert?